Impact of Viewer's Perception on Effectiveness of Couple Image Sex Appeal Advertisements

P. Shanthi, S. Thiyagarajan


The present study examined the Influence of Youth's general perception towards use of sex appeal in advertisements on effectiveness of Advertisements using varying degree of intimacy between couple images as a tool for promotion. General Linear Model MANOVA was applied and results indicate that perception influences the effectiveness of Advertisements at multivariate level. At univariate level the influence proved significant for Wild and Mild stimuli not for moderate appeal.

Keywords: Perception, Couple Image sexual stimuli, Advertisement Recognition, Brand Recall, TV Advertisements.

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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