SWOT Analysis of Nigerian Business Environment

Babalola, Yisau Abiodun, Tiamiyu Rashidat


Every country has its own business environment, just as every organization has its own set culture and business surroundings. While undertaking a business locally or abroad, the managers or CEOs of the organizations have to account for and consider all the external and internal as well as macro and microeconomic factors, which are likely to contribute to the success or failure of the business. This paper examine the factors that responsible for improving or hampering the competitiveness of business operations with the use of SWOT analysis to judge their vulnerability of success or failure against those factors.

Keywords: SWOT analysis, Business Environment, Macro and Microeconomic Factors


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ISSN (Paper)2224-607X ISSN (Online)2225-0565

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