Personal Branding Training for Educators in Digital Communication to Optimize the Use of Social Media as a Branding Tool

Abstract

This training program was designed to strengthen educators’ capacity in developing personal branding through strategic digital communication and the effective use of social media platforms. The initiative was conducted in several high schools in South Tangerang City and involved fifty teachers as active participants representing diverse educational backgrounds. The program aimed to address the growing need for teachers to build professional credibility and visibility in the digital era. Through a comprehensive learning framework, participants explored various aspects of online communication, self-presentation, and brand consistency across digital platforms. This initiative also emphasized ethical communication practices to ensure teachers could project professionalism and authenticity online. The training therefore became not only a skill enhancement activity but also a medium for digital self-empowerment among educators. The implementation process combined several participatory methods such as interactive training sessions, individualized mentoring, and focused group discussions (FGDs). These methods encouraged collaboration, reflection, and peer learning, allowing participants to share their digital communication experiences and strategies. Mentoring sessions provided personalized guidance in developing teachers’ digital portfolios and social media profiles aligned with their professional goals. The FGDs facilitated collective brainstorming to identify challenges in digital engagement and strategies for responsible online behavior. As a result, participants demonstrated improved confidence in public communication, creativity in producing educational content, and consistency in maintaining their digital identity. The blended learning design contributed to higher engagement and motivation throughout the program.

Evaluation results indicated significant improvements in assertive communication, negotiation, and conflict management skills within the school environment. Teachers were able to apply their newly acquired digital competencies not only in social media branding but also in their day-to-day professional interactions. Many participants reported enhanced collaboration with students and colleagues, demonstrating the broader impact of personal branding on educational communication. The program’s outcomes confirmed that practical, experience-based approaches are highly effective in strengthening educators’ digital literacy and communication abilities. These findings highlight the importance of integrating similar capacity-building initiatives into ongoing professional development frameworks. Ultimately, the success of this program reflects the vital role of digital communication in shaping teachers’ professional identity and credibility in the modern educational landscape.

Keywords : Personal Branding; Digital Communication; Teachers; Social Media; Community Service

DOI: 10.7176/NMMC/110-04

Publication date: November 30^th 2025