Audience Perception and Use of the New Media in Christian Pastoral Communication in Southern Nigeria

Abstract

This study examined the use of the new media in Christian pastoral communication. The explanatory mixed method formed the design of the study, while the population was on adults between 18 years and above, from the southern part of Nigeria. Using Australian calculator, a sample size of 453 respondents was arrived at. Multi-stage sampling technique was used to select respondents from the three existing geopolitical zones in the south. The study used two instruments namely: questionnaire and interview. It was revealed that, to a large extent, 68.9% of the sampled population uses the new media in assessing Christian pastoral messages.

Key words: New media, Christian pastoral communication.