Tourism Information Packaging and Promotion, the GIS Approach--the Case of Jomoro District of Ghana

Christian K. Lettu, Richard Y. Kofie, Albert N. M. Allotey


The importance of tourism to the economic development of countries cannot be overemphasized. All activities involved in tourism are based on information, so it is largely an information product. In spite of the immense benefits to be derived, the industry has not received the needed boost in terms of investments. This is because information about tourists’ sites are not properly organized, packaged and marketed. Most of the information about the industry is in text form which does not contain the basic information that tourists and investors require in order to make informed decisions. The research seeks to study and explore the use of ICT to packaging tourism information using GIS with the view to enhancing tourism information packaging, promotion and development in Ghana using the Jomoro district as a case study. It further seeks to explore how GIS technology can be used for tourism data acquisition, compilation, storage, construction and output for presentation in map form with text embedded in them, in order to enhance tourism promotion and development in the country.

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ISSN (Paper) 2312-5187   ISSN (Online) 2312-5179

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