Impact of Compensation, Performance Appraisals & Marketing on Organization’s Performance the Business Research on Hotel Industry of Pakistan

Shahzaib Matloob


This research has been done to check whether the Human Resource Management Performance appraisals, compensation and Marketing combined to perform well in the hotel industry of Pakistan, that affects the organization performance. This research focuses on whether Marketing ,compensation,  and Performance appraisals are affecting the performance in a positive way or not, and what still needs to be done to make these Human Resource Management and marketing polished enough so that they enhances the organization performance. The research papers that were studied to complete this research were all related to this Human Resource Management’s factors that are Compensation, Performance appraisals and Marketing add organization performance. The sample size that was taken to do the research contained 300 questionnaires. Through the S.P.S.S method, the results were found out, including the descriptive statistics, correlation analysis and regression analysis. Results of the research showed positive relationship between dependent and independent variables. As the hotel industry represent one of the major part of the success of one country, therefore, they need to perform better.

Keywords: Marketing, Performance appraisals, Compensation, Organization performance

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ISSN (Paper) 2312-5187   ISSN (Online) 2312-5179

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