Langkawi Homestay: Exploring an Innovation Aspect in Homestay Industry

Abstract

At present, Tourism Malaysia experiences demand from local and foreign tourists of desires for the taste of local cultural resources when they visit Malaysia. This can be accomplished through various activities. But the present research was done to explore and innovate the homestay industry in Malaysia. Affordable and comfortable living homestay offers tourists to stay longer and experience the local nature and rural lifestyle. The research focuses on the innovative aspects of generating additional income to the homestay operators and to see how these aspects were taken into consideration. Besides, this research were also undertaken to identify what can be done to improve the homestay experience through innovative solutions. The research seeks to readdress the situation and focusing on the current experiences and practices of the local homestay operators. The expected outcome from the research will benefit into the instillation of knowledge to the homestay operators which can contribute as earning to the operators and contribute to the body of academic knowledge in the tourism field in Malaysia.

Keywords: Langkawi Homestay, Tourism innovation, Homestay program product