Relationship between Demographic and Internet Usage

Abstract

The reason to conduct this research was to evaluate if there is any relationship between the Internet usage and demographic factors (age, income, education, gender, and income level) of the Internet users. Hypotheses regarding the association of Internet usage and different demographic factors were developed. Survey was carried out for the collection of data through questionnaire, which included some questions about the demographics of the respondents, and their usage of Internet. Non-probabilistic sampling was used. Sample size used in this research was 299. Outcomes of this research were anticipated to be helpful for the advertisers to understand the viewership of internet/web pages for the online advertisement. Hence, from the results of this research it was determined that no relationship exists between demographics (age, income, education, gender, and income level) and Internet usage.

Keywords: Relationship, Demographics, Internet Usage, Non-probabilistic