Critical Moment and Bali Cattle Marketing At Central Lombok Regency, West Nusa Tenggara Province, Indonesia

Hermansyah ., Hartono B., Nugroho BA., Utami HD.


This study was aimed to examine the critical moment and marketing of Bali cattle (local cattle) in Central Lombok Regency, West Nusa Tenggara Province, Indonesia. The interview method was used to survey 60 farmers, 12 traders intermediary (broker) and three traders/inter-island merchants. Descriptive method was carried out analyze the data. The results showed that the average prices of Bali beef cattle weighing 290-300 kg was 6,18 million Rp/head and the calf was average 2,29 million Rp/head. The results showed that the critical moment (cattle prices at the lowest point) in Central Lombok was happened on January was down 14,48% ; February dropped 10.66%; April 5.27% and 4.44% in May. The Calf price (cattle aged 6-12 months) in the same period fell each of the calf 3.74%, 2.85%, 2.56% and 2.06%. The critical moment on January-February were caused farmers needing funds to finance the rice farming and tobacco. The best period to sale the Bali cattle was September (it’s up 15, 49%) October up to 10, 89%; August 6.53 % and March 4.89%. The calf price in the same period gone up of each 5, 20%, 3, 81%, 3,63%; and 3,31%. The fourth months was associated with the great anniversary of Islam that on August- September month, necessity of cattle / beef  skyrocket because the fast month and Ied Mubarrok happened. October was appropriated with Ied Adha (Haji) and March appropriated with the born anniversary of Prophet Muhammad s.a.w. Critical times of the sale of Bali’s cattle in two animal markets at Central Lombok was occurred on 17:00 to 18:00pm and the less of critical time on 15:00 to 16:00pm. The Breeders should pay attention to a critical moment in the sale of the cattle.

Keywords: critical moment, Bali cattle, The great anniversary of Islam.

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