Effects of Work Life Balance on Employee Loyalty in Private Commercial Banks of Bangladesh

Md. Awal Al Kabir, Murshida Rahman


Maintaining employees’ personal life and work life- which is referred as Work Life Balance- is a recent concept of contemporary Human Resource Management. Banking sector provides one of the busiest working environments in Bangladesh. To achieve its’ business objectives banking sector needs to develop the professional lives of the employees along with their family lives. The study examines employee loyalty’s relationship with work life balance opportunities in private commercial banking sector of Bangladesh.The  specific objectives of the research are- to examine to what extend the private commercial banks are giving opportunities to their employees to have proper work life balance, to explore the perceptions of the employees to current work schedule and the factors which are dependent on their loyalty to the organization,. The research adopts a research design where the population size is thirty nine (39) and the sample size is ten (10) private commercial banks. At least hundred (100) structured questionnaires are being filled completely by the employees.Various factors are identified that are directly related to Work Life Balance and employee loyalty such as working hours, leave policies, holidays/ picnics, health programs, work pressure, work distribution, job satisfaction, etc. The findings are based on the employees’ present situation of work life balance in connection with employee loyalty. Recommendations are given on the basis of the areas which need to be focused more and on the basis of the top managements’ responsibilities to make their employees loyal through providing work life balance.If the implementation of the suggested recommendations can be ensured, the objectives of the study will be achieved. Moreover, the study can also help the managers of various organizations to understand how Work Life balance policies can influence proper job satisfaction of employees.

Key words: Work Life Balance, Employee Loyalty, Job satisfaction, Private Commercial Banking Industry

DOI: 10.7176/JESD/10-14-18

Publication date:July 31st 2019

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ISSN (Paper)2222-1700 ISSN (Online)2222-2855

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