Developing Efficient Lead Time Practice in the Supply Chain Process to Enhance Customers’ Satisfaction in FMCGs in Nigeria

Golda Ezeoke, Emmanuel Oyatoye, Joseph Mojekwu


The production and delivery of high quality goods and services that satisfy customers’ expectations are essential elements in determining the long term achievement of manufacturing companies. This paper aims to develop efficient lead time management in the supply chain processes of Nigerian fast moving consumer goods (FMCGs) manufacturing companies as this would enhance the production of indigenous products of high quality thereby satisfying the consumers’ needs, moreover, contributing to economic growth and development of the manufacturing industry in Nigeria. The study uses a quantitative approach consisting of a cross-sectional survey and the administration of structured questionnaires to staff of FMCGs in selected study areas of Lagos and Ogun State, Nigeria. The data available for this study was analyzed using ordered logistic regression model with the aid of different statistical tool; SPSS IBM version 24 and STATA 13.0. The outcome of the study indicated the underlying dimensions of lead times and the service response level of customers, with an overall objective to meet customers’ needs. Furthermore, the result showed that adequate stock level and reduction in lead times contributed to the availability of quality products to customers on time.

Keywords: Supply chain, Lead time, Customer satisfaction, FMCGs, Manufacturing industry.

DOI: 10.7176/JESD/10-2-13

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