Assessment on Economic Support and Value of Hygiene of Butcher shops among Beef Consumers in Tanzania.

Abstract

The study was conducted to reveal consumer support to hygiene of butcher shop using a linear restriction approach to beef retailers’ sales income; and direct evaluation through choice based experiment. The average retailer’s sales income as an aggregate consumer expense on beef was realized to be affected by hygienic appearance for building, serving-storage equipment and attendants (p=005). Consumer choice preference to hygiene was positive (p<0.001) and they were willing to pay more for hygiene than the beef intrinsic attributes (p=0.05). It was concluded therefore that consumer expenses and choices for beef is motivated by hygiene. Retailers should be encouraged to improve the hygienic standard of butcher shops as a consumer requests besides abiding to rules and regulations.

Key words: conjoint analysis, consumer, hygiene, income, linear restriction, retailing