Development of Beef Cattle Agroindustries Performance Model in East Nusa Tenggara, Indonesia

Tomycho Olviana, Dwi Putra Darmawan, I Gusti Agung Ayu Ambarawati, Lies Sulistyowati


The purpose of this paper is to develop a strategic map and set priorities based on the relationship of performance measures dependency and feedback of intra and inter cluster strategic goals. This is intended to develop an integrated solution for beef cattle agro-industry performance in Kupang, NTT, Indonesia. The study was conducted in Kupang City as one of the locations for agro-industry development of beef cattle, in the province of NTT in 2013. This study used a critical review of published relevant reports as well as the observation of a reference field research through expert meeting in the selection of system elements are believed to be appropriate for the development of agro-industry performance in the area of?? Kupang, NTT. The results showed that the model approach in an integrated ISM and ANP are able to explore insights and opinions with regard to the decision makers in the organization's strategic objectives agro-industry development of  the area of  beef cattle in Kupang, NTT, and has a strong relevance to create a systematically coherent strategic map. Through this strategic map that is designed using the results of the integration of logical facts ISM models and models of ANP, it is possible to make  a visual and comprehensive  evaluation  of the strategic objectives and modifications made to map out strategies to increase the effectiveness of  the system in  the future. Organizations can deliver the biggest priority on learning and growth perspective, followed in succession by the perspective of investment and market share growth, internal business process improvement, and customer growth in order to generate the development of agro-industry management effectively and efficiently.

Keywords: Development of performance measures, integrated approach of  ISM-ANP, beef cattle agro industry in East Nusa Tenggara.

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