Kabiraj, Sajal
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Vol 5, No 1 (2013) - Articles
Innovation in Product Promotions: A Case of Intended Use of Characters in the Chinese Market
Abstract
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Vol 7, No 8 (2015) - Articles
Trust Worthiness of Promotional Schemes W.R.T Customers’ Perception: An Empirical Study in the Context of UAE
Abstract
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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