Author Details

Iravo, Mike

  • Vol 8, No 18 (2016) - Articles
    The Impact Of Brand Awareness On Market Brand Performance Of Service Brands: Contextual Consideration of Kenya’s Banking Industry
    Abstract  PDF
  • Vol 8, No 18 (2016) - Articles
    Effects of Service Brand Personality on Brand Performance in the Context of Kenya's Insurance Sector
    Abstract  PDF
  • Vol 8, No 18 (2016) - Articles
    Relationship Quality: The Role of Commitment on Customer Behavioural Intentions in Kenya's Banking Sector
    Abstract  PDF


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