Iravo, Mike
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Vol 8, No 18 (2016) - Articles
The Impact Of Brand Awareness On Market Brand Performance Of Service Brands: Contextual Consideration of Kenya’s Banking Industry
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Vol 8, No 18 (2016) - Articles
Effects of Service Brand Personality on Brand Performance in the Context of Kenya's Insurance Sector
Abstract
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Vol 8, No 18 (2016) - Articles
Relationship Quality: The Role of Commitment on Customer Behavioural Intentions in Kenya's Banking Sector
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Paper submission email: EJBM@iiste.org
ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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