Wambugu, Hannah Wanjiku
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Vol 6, No 19 (2014) - Articles
Customers’ Attitude towards Milk Packaging Designs in Kenya
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Vol 6, No 24 (2014) - Articles
Effects of Shoppers’ Individual Characteristics, Price and Product Knowledge on Shoppers Purchase Behavior
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Vol 6, No 24 (2014) - Articles
Significance of Quality Assurance Mechanisms in University Strategic Management: An Advisory Model for University Managers in Kenya
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Vol 7, No 5 (2015) - Articles
Effects of Situational Factors and Packaging Characteristics on the Outcome of Shoppers’ Behavior in Kenyan Supermarkets (An Extract from a PhD Thesis, Kenya Methodist University)
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Paper submission email: EJBM@iiste.org
ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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