Managerial Challenge to Cross Cultural Management of Diversity

Okoche John Michael Maxel


Organizational culture was initially thought to be monumental that could easily be conceptualized but globalization has challenged this notion. Culture the multifaceted concept of shared beliefs, philosophies, values, norms, customs and mental programming is no longer static but volatile. Most scholars argue that free movement of political, economic and cultural resources between and within countries has facilitated the change in culture as the elements interact during the movement of various cultures. Conceptualization of culture with volatile boundaries and dynamic nature calls for proper understanding of the movement in culture with its cognitive elements. Theoretical explanation of cultural movement through convergence, divergence and crossvergence attempts to explain the movement of culture. This process transforms cultures through conflict and stress which affects boundaries and elements of culture leading to shifts through natural adaptive mechanisms. Traditional management was not interested in organization environment but the paradigm shift of static culture has brought in new management concepts that are mindful about organizational culture and dynamics of its environment.

The paper undertakes to define culture explain constituents of culture, the concept of national culture and organizational culture, theories convergence, divergence and crossvergence of cultural movement and contemporary factors influencing cultural movement. The paper strongly advocates for management to understand the cultural elements in order to effectively manage diversity.

Keywords: Crossvergence, globalization, Culture, divergence, and convergence.

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