Impact of Environmental Issues in Property Marketing Strategy

Md Amanat Ullah, Seow Ta Wee


The existence and flourishing of biodiversity in the vicinity of residential properties tend to have conspicuous effect on property marketing (Reed 2005). Many urban dwellers prefer healthy environment, which is free from air, water and sound pollution (Reed 2005). This article delves to identify the impact of environmental coexistence on property marketing strategy as its objective. Review of relevant materials suggests that people residing in environment including woodlands, parks, swimming pools, were physically active (Reed 2005). Activity in natural environments is associated with a lower risk of poor mental health (Reed 2005) The green natural environment can protect the mental illness and it also help to create a peaceful mind (Reed 2005). Scientifically, human are healthy when the natural environment is thus, convenient (Wood, 2009). Currently the housing industries are developing the green and healthy environment to full fill the needs of customers as much as they can in the cities areas (Wood, 2009).

Keywords: Environmental issues, biodiversity, residential property, marketing strategy

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