The interplay between stakeholder pressure and CSR practices for the sustainable longevity of family SMEs

Abstract

This study investigates the direct and indirect effects among stakeholder pressure, corporate social responsibility (CSR) practices, and the sustainable longevity of family firms. Data were collected from 274 certified Tunisian manufacturing family SMEs. The research model was tested using Generalized Structured Component Analysis (GSCA) in SmartPLS 4. Results indicate that primary stakeholder pressure influences CSR practices and sustainable longevity of family firms, whereas secondary stakeholders have not significant influence on these relationships. Furthermore, results suggest that CSR practices partially mediates the impact of primary stakeholder pressure on sustainable longevity of family SMEs. These findings provide several implications for both theory and practice.

Keywords: CSR practices, Family SMEs, Stakeholder pressure, sustainable longevity.

DOI: 10.7176/EJBM/17-9-10

Publication date: November 30th 2025