Information Technology Capabilities and Competitive Advantage of SKOL Brewery Limited Kigali, Rwanda.

Abstract

This study assessed the effect of information technology capabilities effect on competitive advantage of Skol breweries limited Kigali, Rwanda. The study was grounded in the theoretical frameworks of technological acceptance model, perceived usefulness, perceived ease of use, user acceptability, and competitive advantage theory. A design that is descriptive was deployed. To obtain the data, a sample of 97 was selected using purposive sampling techniques from a target population of 100 that include sales marketing, production, operations, commercial, logistics, supply chain and information technology staffs of Skol Brewery Ltd Kigali Rwanda. A semi-structured questionnaire was prepared to collect the necessary data. Findings unveiled that IT infrastructure capability insignificantly affected competitive advantage positively; IT personnel capability insignificantly affected competitive advantage positively while IT management capability affected competitive advantage significantly and positively. The study recommends that the management of the brewery should invest in strengthening its IT management practices to fully leverage this advantage. This can be achieved by implementing comprehensive training programs for IT staff to enhance their skills in strategic IT alignment, project management, and data analytics.

Keywords: Information Technology Capabilities, Competitive Advantage and Skol Brewery Limited

DOI: 10.7176/EJBM/17-9-01

Publication date: October 30th 2025