Impact of Green Marketing Mix (7p) on Customer Satisfaction: A Study on Natural Gas

Abstract

Natural gas is one kind of environment friendly product and researcher can use green marketing mix for satisfying the customers. It becomes an increasingly important sector in Bangladesh. The main intent of this study is to examine the impact of green marketing mix (7Ps) elements on natural gas customer satisfaction. The data of this paper were collected by using structured questionnaire from sample of 100 people from Chittagong district of Bangladesh. Data were analyzed with the help of software SPSS by using the statistical techniques regression. The findings of the study showed distribution and price negatively affect the satisfaction levels of natural gas users. So some recommendations have been given for future improvement in customer satisfaction.

Keywords: Customer Satisfaction, Green Marketing Mix, 7Ps’

DOI: 10.7176/EJBM/15-19-02

Publication date: December 31^st 2023