Impact of Existent Culture on the Performance of Mobile Telecommunication Companies in Nigeria.

Ajayi Christiana Olalounpe


The study identified the culture that existed in mobile telecommunication companies in Nigeria. The population for the study comprised all employees of eight telecommunication companies in Southwestern Nigeria namely Mtn, Globacom, Etisalat, Airtel, Visafone, Odua Network, Starcomms and Multilinks. The study used of two-stage sampling technique. At the first stage, purposive sampling technique was used to select three companies namely Mtn, Glo, and Etisalat because of their wider network coverage. Also, purposive sampling technique was used to select Lagos, Oyo and Osun States in Southwestern Nigeria where major offices of these selected companies were located. At the second stage, convenience sampling was used to select 90 employees from Mtn, 80 employees from Globacom and 30 employees from Etisalat and this was stratified into three categories (senior, middle and junior). Primary data and Secondary data were used in the study.  The responses to the questionnaires were analyzed using Statistical Package for Social Sciences (SPSS), which generated the frequency distribution, means, Standard deviation and Durbin Watson statistics among other responses. The hypothesis of this research was tested at 0.05 level of significance using Durbin Watson Statistics hinged on factors influencing the culture of mobile telecommunication companies.  The study found out that teamwork spirit, effective communication, creative synergy, viable business strategy; among others will help in improving performance of mobile telecommunication companies. The study also found out that there are some factors which could influence the existence culture of mobile telecommunication companies in Nigeria. These include National culture; Government policies; Industry norms; Macroeconomics; and their Legal system. This study however recommended that managers should endeavour to strengthen the existent culture in their companies and employees should ensure conformity with its usage.

Keywords: Impact, Organization, Existent Culture, Business Performance, Mobile Telecommunication Companies.

DOI: 10.7176/EJBM/11-5-10

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