Effective Distribution of Drugs Through the Use of Information and Communication Technology (ICT): The Case of Selected Pharmaceuticals Companies in Sekondi-Takoradi Metropolis, Ghana

Renas Ayebono Atanga


Distribution channels enhanced by ICT ensure the effective distribution of drugs. This paper sought to find out the factors that influence the choice of distribution channel used in ensuring the effective delivery of drugs, make known the role of ICT in the distribution of drugs to save lives in Ghana and also to determine the role played by ICT in achieving effective distribution of drugs within Sekondi-Takoradi Metropolis. One hundred and seventeen (117) respondents were used for the study. The study results reveal that the main distribution channel of drugs is producer-wholesaler-retailer to consumers. This accounted for 60%. The study also revealed that the key function of distribution is to ensure product and information flow. Financial strength/credit rating, goal and strategies, communication among other things were identified as factors that influenced the choice of distribution channels used in ensuring effective delivery of drugs. These factors produced a mean response value above 4.0. Managements of Pharmaceutical shops are encouraged to engage or employ more pharmacists in the handling and administration of drugs and also focus on current software(s) to ensure that the usage of information and communication technology in the pharmaceutical companies is at the prime and bring the essence of urgency to pharmaceutical firms to engage professionals in the field of drug administration to improve service delivery.

Keywords: Distribution channels, Effective delivery of drugs, Information Communication Technology, Pharmaceutical Industry

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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