Business Model Innovation – The Vital Link to Business Continuity

Babeet Gupta, Ruchi Agarwal


The strategic thinking involving business model innovation has been focusing on the issue of the ways in which organizations can capture more value. But changing markets, technologies and legal structures pose a major challenge to the driving forces behind business models in terms of running the business. The purpose of this paper is to advance the comprehension of significance of business model innovation related to the aspect of business continuity. This paper also presents a review of business model innovation literature through which main elements leading to the aspect of business continuity have been brought to the light. While our discussion also draws examples from the markets of Middle East but the theoretical framework constructed has general applicability. We conclude by emphasizing that the aspect of building business continuity in the course of business model innovation can be a dynamic capability.

Keywords: Business model, Innovation, Entrepreneurship, Internationalization, Business continuity

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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