Understanding Online Shopping Scenario: Discussion on B2C Context in Dhaka City

Md. Shahanur Islam


The use of the Internet as communication and distribution channel has created an opportunity for a wide range of organization-customer interactions. Interactions with customers and organization’s website create opportunities to buy and sell products and services through internet. In this study, I tried to find out how different types of attitudes towards shopping are formed when consumers are shopping online.

Keywords: Online Shopping, B2C, e-commerce, e-market, e-shop


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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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