An Organizational Analysis on Apple

Mayesha Tasnim


In this article, Apple’s bureaucratic, political, contingency and cultural aspects were analyzed. Primary data is collected through an interview with an APPLE employee and this is compared with secondary data to get a broader perceptive.Apple’s bureaucratic analysis reveals that the organization has a flat, organic structure centralized from the top. The organization shows a good structural fit to technology and environment to deal with contingencies. Apple culture is unique with the elements of accountability, secrecy, and innovation and embraces the paradox of “command and control”. The high amount of power imbalance exists in the organization which affects in open communication and decision making authority.Apple is famous for its secrecy, and for this reason, internal organizational information is not publicized widely, which is a limitation of this article. Nevertheless, the secondary data collected from journals, articles, reports are used for this article. As part of the conclusion, a word of recommendations is also given.

Keywords: Apple, Culture, Organization, Technology

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