Role of Absorptive Capacity Dominant Logic on the Performance of the Public Organization

Farhan Khan, Zhang Xuehe, Fouzia Atlas, Kashif Ullah Khan, Adnan Pitafi, Muhammad Usman Saleem, Salman Khan


In this study the performance of the public organizations is focused. The study is based on the intangible resources those have been used in the private sector organizations such as absorptive capacity and dominant logic. The performance of the organization is based on the information, knowledge, and prior experience. Through absorptive capacity and dominant logic, the organizations are able to enhance their performance. The study is conducted in the Hefei, Anhui, China which is one of the fastest growing city in the China. In the data collection process, the target group was the managerial level individual of the organizations. The data was collected through structured questionnaire adapted from the past literature. The questionnaire was translated into the Chinese language with the help of Chinese native and then translated into the English language to check the actual meaning of the questionnaire. Furthermore, to perform the data analysis process SPSS has been used. From the results its shows that absorptive capacity and dominant logic has significance impact on the organizations in the public sector and facilitates the organizations to get the superior performance. Moreover, the results also show that public organizations should adapt the techniques of the private organizations in order to improve their efficiency.

Keywords: Absorptive capacity, dominant logic, performance, public organizations

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