Cognitive Communication: Tool of Hot Coffee Break or an Ice Cube in Banking Sector Practices

Sobia Iqbal


Immense importance has been given to Human Resource Practices and internal communication by successful companies. Human Resource Management requires collaboration of effective and efficient use of human resources and communication. A strategic advantage ensures and brings various activities directed towards the area of management because of the value it brings to the organization. Therefore, the role of communication is very demanding in the implementation of Human resource practices in terms of human resource planning recruitment and selection, orientation, training and development, intensification and motivation in relations, mutual inspiration, execution of proper working process and systems used by groups and individuals.

Academicians and practitioners has not only accepted but also developed the idea of satisfied employees for promoting satisfied customers, by the medium of internal communications and human resource management. Consequently, the paper had two objectives:

(1)     To scrutinize the concepts of internal communications paralleling human resource management in respect to the scope, overlie and differences

(2)     To ponder the existing issues regarding the human element that is associated to everyday activities of the organizations, despite the consequences of specific or size, and to reveal the irresistible role of the Communication Management mechanism.

Independent concepts represented by management, communication and human resources, will make this document to show the influence of these within organization because of the need for organizational communication, human resources development and management responsibilities. Viability scientific and practical utility of human resource management can be demonstrated both by the economic results obtained, and by involving staff in strategic development of the organization.

Keywords: Internal communications, human resource management (HRM), communication

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