An Empirical Study of Assertiveness Among Business Students: A Case Study of Nizwa College of Technology, Sultanate of Oman

Renjith Kumar.R, Diana Fernandez


Increasing assertive behavior becomes an expression of person’s feelings. Learning assertive techniques are considered as tools for coping skills with a variety of life stressors. The aim of this study is to assess the types of assertiveness and to measure the degree among the higher education students. A sample of 102 advanced diploma students in business department from Nizwa College of Technology, Sultanate of Oman is taken for the study. The analysis revealed that 52% of the advanced diploma students exhibit assertive behavior and 19.6% are in the aggressive level. HR specialization students show more of assertive behavior than others. There is no significant relationship or association between stages of assertiveness behavior across specialization of students and gender. Marketing specialization students have high level of assertiveness than other specialization students. Male students also have high level of assertiveness than female students.

Keywords: Aggressiveness, assertive behavior, level of assertiveness

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