Analysis Characteristic and Motivator Factor of Generation Y Employee in PT. BANK KIT

Dian Agustina, Nurmala K. Panjaitan, Bunasor Sanim


PT. BANK KIT is one of the state-owned enterprises biggest assets in Indonesia. The achievement was supported by all workers which is growing significantly in the last five years, until now the number has exceeded 120 thousand people. The number of workers is dominated by Generation  Y with an age range of 20 – 35 years old. On this approach, the emphasis is on increasing the productivity of human resources, especially Generation  Y workers because besides the amount that dominates, is also a top management candidates within a periode of 5 – 10 years to come. Literature study introduce Generation  Y  as a generation with an a high average level of education and has great potential, but they require special treatment in motivation. This research aims to identify the characteristics of Generation  Y  workers in BANK KIT and the factors that influence the motivation at work. This research used focus group discussion/FGD  approach to understand Generation  Y. Theme produced in FGD confirmed by confirmatory factor analysis. Study results showed that the factors that have the greatest influence on the motivation of Generation  Y in BANK KIT is worklife balance and the factors that have lowest influence is responsibility and authority.

Keywords: Generation  Y, PT. BANK KIT, motivation

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