An Empirical Study on Motivational Attributes of Shopping Tourists in Bangladesh: A Case Study of Bangladesh

Abstract

The study was carried on motivational attributes of shopping tourists in Bangladesh perspective because now a days shopping is considered as one of the major activities of tourists. The aim of the study is to find out the motivational attributes with their level of significance. The study was based on primary as well as secondary data; applied quantitative method and 106 questionnaires were used. Primary data collected through interview from tourists and local people and secondary data collected from journals, published articles, text books, periodicals, and other materials. Multiple regression analysis, correlations and model fit to develop shopping tourism is being constructed to analyze different motivational attributes of shopping tourism. From the study it is stated that there is significant relationship between motivational attribute and overall motivation of tourists towards shopping in Bangladesh and a positive correlation between overall motivation and cultural and historical value of the product. The major finding is the hospitality of the shopkeepers which motivate tourists most to visit in Bangladesh although Bangladesh is known as a hospitable nation to the world. The findings of the research are expected to assist concerned authorities, planners, and marketers to ensure availability and quality of necessary tourism components that will help to build and maintain motivation of tourists to visit Bangladesh and buy large amount of products as a souvenir and make a huge contribution to the country economy.

Keywords: Communication hub, hospitality of the shopkeepers, motivational attributes, Shopping tourism, souvenir, tourism Shopping Village (TSV).