Entrepreneurial Skills and Competitiveness in the Nigerian Painting Industry

Abstract

This study explored the relationship between entrepreneurial skills and competitiveness in the Nigerian panting industry. Specifically,the study determined the nature of relationship between entrepreneurial skills and competitiveness in the Nigerian painting industry. The hypothesis formulated was tested with  Pearson’s product moment coefficient of correlation (r) statistical technique. The result revealed that positive relationship exists between entrepreneurial skills and competitiveness in the Nigerian painting industry. It concluded that Nigerian paints are recognized and have equal demand rate with their foreign counterparts in the global market. It recommended that more market research should be undertaken so as to satisfy customers’ preferences locally and internationally.

Keywords: Entrepreneurial Skills, Competitiveness, painting Industry and Global Environment.