E-Banking Challenges in Pakistan

Rubiya Tahir


Change itself a small word but it takes too much time and resources to adopt. World is changing too quickly, things which was far away now a single touch. Every sector adopts these changes because if they not change or transform themselves, they stay far behind from others. Banking sector is one of the sectors which are moving toward E-banking services by which customers easily accesses their account through their smart phone and PCs infect they don’t have to wait in queue. Without any doubt there are many benefits for adopting E-banking but it also generates some new difficulties for organizations to execute these changes which are continuously changing due to transformation of latest technology. The main purpose of this study is to highlight the serious challenges faced by Pakistan in implementing of E-banking. From the last few years banking sector of Pakistan provide many internet banking facilities to their customers. SBP also play an important role for the implementation of E-banking in Pakistan. But still there are some significant issues due to which many clients still prefer traditional banking rather than e-banking. Some of the major troubles are the less response toward e-banking from customers and the implementation of safety mechanisms. The low internet utilization, the non-familiarity with technologically superior devices and troubles regarding protection and privacy are the principle factors that have a terrible impact at the adaptation of e-banking offerings in Pakistan.

Keywords: E-banking, credit card, debit card and ATM

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