The Reality of Businesses to Consumers E-Commerce in Jordan: A Study of the Jordanian Industrial Companies from the Perspective of Employees

Leqaa Naif Solaiman Al-Othman


This study aims to identifying the scope of e- commerce employment among businesses and costumers. So, the present study aims at achieving the following goals:

1- Gaining knowledge concerning e-commerce, its characteristics, forms and requirements.

2- Identifying the scope of e-commerce at the Jordanian market, and awareness concerning e-commerce among individuals and firms.

3- Determining the degree of success of e-commerce usage on the operations and the value of companies and individuals from the perspective of employees at those companies.

The researcher found a number of recommendations based on the results of the study,

1- Conducting similar studies examining the factors affecting the application and adoption of e- commerce among Jordan firms, based on different years in which the required methods for encouraging e- commerce.

2- Approving laws and legislations which regulate e- commerce among the firms which adopt e- commerce.

3- The necessity of awareness and guidance provision for the employees at the e- commerce firms and their customers concerning the importance of e- commerce and employing its capacities which may yield great benefits for the firm and the customer if applied appropriately, supported by relevant regulations and laws.

4- providing training courses for the employees at the firms in order to create an environment which is suitable for, and aware of e- commerce.

Keywords: E-Commerce, Businesses, Jordanian Industrial Companies , Perspective of Employees

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