Tourism and Social Media, Key Instruments in Market Economy

Abstract

Being one of the “mega trends” that has significantly impacted the tourism system, the role and use of social media in travelers' decision making and in tourism operations and management have been widely discussed in tourism and hospitality research. This study reviews and analyzes all extant social media in tourism as a key instrument.

Keywords: tourism, social media

DOI: 10.7176/JTHS/54-05

Publication date: February 28^th 2021