The Impact of Menus on the Customer Satisfaction in Restaurants Classified in Aqaba Special Economic Zone Authority (ASEZA)

Omar A.A. Jawabreh, Taghreed Al Jaffal, Haitham Abdelrazaq, Rami Muneer Mahmoud


This research aims to focus on the pricing strategy for the menus and the cost of food, drink, and the types of menus. aims to follow the restaurants the best ways in pricing and calculating the cost of food and drink well, and the design of the menu is eye-catching and containing a meal full food and the presence of the essential elements necessary for human and not- focus on the side without the other.The study reached the following conclusions that the lack of variety and the alternative does not represent statistically reason to leave or leave the restaurant, The menu at the restaurant do not follow the sequence profitable to facilitate the selection process and the search for the desired product.

Keyword: Menu, customer satisfaction,   restaurants, Aqaba city


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ISSN (Paper) 2312-5187   ISSN (Online) 2312-5179

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