Building Sustainable Brands through Improved Work Place Etiquette

Bolaji Michael Cole, Joy Tuoyo Adu


Branding implies more than any marketing action it is the force of connection between the client and the enterprise and is one of the most important loyalty determinants for sustained growth and increased profit intake.  On the other hand, corporate etiquette is important for the growth of any organisation, it is the act of behaving sensibly and appropriately at the workplace to create a lasting impression on clients. This research is an empirically based paper which uses a three Linkert scale questionnaire administered to 35 respondents. Their responses were analyzed using descriptive statistics. The analysis showed integrity, positive attitude and networking as being the core of any enterprise needed in building a corporate brand, if it must have any relevance in the corporate space. Finally, branding is germane to corporate growth as it promotes both the image and products of any organisation, but this is only possible with proper workplace etiquette as it translates into workplace productivity which leads to sustained corporate growth.

Keywords: Sustainable brands; Improved workplace; Clients; Corporate; Positive attitude; Workplace etiquette; Organisation; Relationship; Workplace productivity; Corporate growth

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