Perception of Individual Consumers toward Islamic Banking Products and Services in Pakistan

Abstract

Islamic banking system was established in Pakistan since 1980. Now, the Islamic banking products are available to serve the customers but these products are not fully accepted by the customers due to the lack of marketing efforts by the providers. To identify the perception about Islamic banking system researcher fill the questionnaires from respondents that what they think about Islamic banking system. And, these respondents are the customers who hold bank account in conventional or Islamic bank. We analyze data through descriptive analysis to find the results about perception of Islamic banking. This study explores the perception of persons that responsible in financial affairs and this study were usage of Islamic banking facilities and respondents understanding of Islamic banking system on different aspects and to selection criteria of bank.

Keywords: Consumer Perception, Islamic Banking system, Consumer awareness, features of Islamic bank