Entrepreneurship for Sustainable Development: A Case for Present Day Ijaye Pottery Tools Genre

Patience Anthony-Euba, Towobola, W.L


It is no longer news that unemployment has reached an intolerable level that has led to restiveness among the Nigerian youths. This situation is not peculiar to Nigeria alone, but has become a global phenomenon which governments, world over, are trying to tackle (Nigeria inclusive). This has informed the setting up of self-empowerment programs such as SURE-P, as part of Nigeria’s president Goodluck Jonathan’s transformation schema.

This paper tries to look at pottery tools used by the Ijaye Kurunmi indigenous potters and the challenges of sustainable entrepreneurship. The paper identified selected types of tool used by the potters and the different aspect of pottery production to which these tools are subjected. The paper looked at the challenges being faced by indigenous pottery makers with the lack of appropriate tools for their trade and the effect it is having on their productivity as well as on the sustainability of pottery as a trade. The methodology adopted in this paper is a combination of qualitative and analytical as well as oral interviews. The writers of this paper are of the opinion that with the reactivation and revolutionizing of the indigenous tool making industries and the indigenous pottery industries, entrepreneurship sustainability can be ensured as well as youth engagement/employment and economic growth.

Keywords: Entrepreneurship, Sustainable, Genre, Indigenous, Ijaye Kurunmi.

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