CSR of Tobacco Industries in Indonesia, the Concept and its Implementation

Abstract

Cigarettes are the products made from tobacco which contains nicotine and tar that has harmful effects when they are consumed. Nicotine is identified as an addictive substance while tar contains toxic and carcinogenic substance. Furthermore, since the harmful effects of the manufactured products, cigarette companies should have a responsibility to protect the consumers and their environment, so that they are freed from the effects. Various companies’ activities which are considered as a company social responsibility, such as sponsoring sport events and arts, are actually a massive promotion attempt and even green camouflage which improve the credibility of the companies as the ones which are not manufacturing harmful products. Based on the fact, the concept of cigarette company social responsibility needs to be reconsidered by differentiating it with other company social responsibilities which have different harmful implications from meanings and realizations.

Key words : CSR, Tobacco Industry In Indonesia, Concept and Implementation