E-Commerce Integration with Value Chain to Grip Competitive Advantage in the era of International Business

Abstract

By dint of deconstruction of value chain through e-commerce, organization has moved from centralized, vertically integrated, single manufacturing facilities to geographically discrete web of resources that reciprocally generate ultimate “Value” for the global customers. The foundation basis of e-commerce is accurate and real time information flow which used to absent in the traditional linear sequenced value chain process. This paper discuss the information distortion in the linear sequenced traditional value chain and explain the gap that implies the necessity of real time information across the supply chain partners spreading across the world  to meet up diversified consumer need. Also the paper examines the role of information technology in the form of e-commerce is vital to integrate with value chains to ensure just in time logistics delivery at the operation floor accumulated from different parts of world and deliver right through the channel to end customer by ensuring efficient warehouse management.

Keyords: Value chain, e-commerce, JIT, customer demand, out sourcing, e-business strategy, supply chain, information integration