Examining Students’ Perception of using Social Media Technologies for Learning Purpose

Ahmed Salem Muftah, Zahir Mat Cha


This study set out to examine the factors that influence postgraduate perception on the adoption social media technologies in learning is social influence. So many factors is said to influence users’ attitude towards the use of a particular technology. In the case of social media technologies, social influence which include parent, lecturers and learning or institutional managements are part of the relevant factors that can militate the adoption of social media for learning purposes. Students might be denied the access to social media technologies in the course of learning for some potentially wrong reasons. If social media technologies are perceived as just for social activities such as gaming and interacting with friends and family, this perception would definitely affect students’ opinion towards the use of social media technologies for learning activities. As such, this present study relies on the Unified Theory of Acceptance and Use of Technology (UTAUT) to provide a comprehensive understanding to university students’ perception of using social media technologies for learning purposes.

Keywords: UTAUT, Social media technologies, postgraduate students.

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ISSN (Paper)2224-5782 ISSN (Online)2225-0506
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