Consumers’ Perceptions on Privacy and Security in Ecommerce

Abstract

This report provides an analysis of consumers’ perception on security and privacy issues in e-commerce. The main objective of this research is to analyze the consumers’ perceptions on security and privacy and formulate recommendations based on the findings that would contribute in eradicating these issues and boosting consumer confidence. It also provides a brief discussion on the implications of e-commerce for both customers and companies, the emerging concerns over privacy and security, and the importance of consumers’ perceptions on security and privacy issues in bolstering e-commerce adoption. Data is collected through questionnaire and interviews in order to give a comprehensive view of consumers’ perceptions. Data collected have been represented in the form of graphs and charts to facilitate understanding of the study. Determining the perceptions of consumers on security and privacy issues related to e-commerce will benefit IT security providers and web businesses in crafting a multifaceted approach in addressing those perceptions, one that effectively combines technological solutions and sociological and psychological approaches in order to resolve one of the last remaining obstacles to the widespread use of e-commerce.

Key words: e-commerce, consumers’ perception, technological solutions,