Interpretive Structural Modeling in the Development of Arabica Coffee Agrotourism in Kintamani, Bangli Regency, Bali, Indonesia

Abstract

Located in the highlands and has beautiful nature, Bangli Regency has a high potential for the development of agrotourism. One of the agro-tourisme developed in this area is agrotourism based on Arabica coffee located at Kintamani area which is known as Kintamani Arabica coffee agrotouism. Agrotourism in Bangli Regency has a land area and tracking path for tourists with safe and comfortable road conditions, beautiful natural panoramas of coffee plantations and there is a coffee processing business that produces specialty arabica coffee products of Kintamani. The purpose of this study is to create a planning structure (design) for the development of agro-tourism based on arabica coffee in terms of structural relationships and inter-relationships between research elements. The research used the computerized arabica coffee agrotourism development method using Interpretative Structural Modeling (ISM) software. ISM analysis focuses on 4 (four) structural elements of Kintamani Arabica coffee agrotourism development in Bangli Regency, namely 1) institutional elements, 2) constraint elements, 3) objective elements, and 4) activity or program elements.

Keywords: interpretative structural modeling, Arabica coffee, agro-tourism

DOI: 10.7176/JBAH/13-10-03

Publication date:June 30^th 2023