Strategic Outsourcing and Service Delivery in Guinness Ghana Limited and Everpure Company limited

Eric Berko Aidoo


The primary objective of the study is to examine the impact of strategic sourcing on service delivery within Guinness Ghana Limited and Everpure Company Limited in Kumasi. Purposive and simple random sampling techniques were used to sample 20 respondent’s for the study. Data was collected from the respondents using well structured questionnaire. Data collected was analyzed using descriptive statistics and results were presented using tables, graphs and pie charts. The results of the study revealed that the companies consider multinational and domestic sourcing because some of the items they need can be obtain in the manufacturing country and the others outside the country. The major problems identified include; fluctuation in currency exchange, government policies laws and communication barriers. The recommendations that will be given are going to be suggested solutions to the above problems and to assist the organizations attain high effectiveness in their sourcing activities.

Key word: outsourcing, strategies, Guinness Ghana Limited, Everpure Water  company

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ISSN (Paper)2224-5758 ISSN (Online)2224-896X

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