Developing a Framework for Exploring Factors Affecting on Trust in M-Commerce using Analytic Hierarchy Process

Abstract

Mobile Commerce is a developing and maturing area of electronic Commerce, where customers andvendors can interact via the service providers through a wireless network and mobile devices forinformation retrieval and transaction processing. In mobile transactions trust is an essential constituent inmobile commerce transactions .This study aims to clarify the factors that affect on trust in mobilecommerce, and then evaluate and asses these factors by AHP method. This paper provides a theory basedframework that helps to customers to make a right decision while they would like to shop via mobilefacilities in mobile browsers. For this purpose the contribution of different scientific approaches isexamined. By combining these approaches a framework for the classification is derived for trust model.

Keywords: AHP method, Mobile Commerce, Trust, Security.