Determinants of Mobile Banking Adoption at Commercial Bank of Ethiopia in Case of Bako District

Abstract

The article investigates the factors affecting customers’ adoption decision of mobile banking in Bako Tibe, Ethiopia.  The continuous  expansion  of  technological  innovations  especially  in the banking sector  have stirred  competition  which  has changed  the  way  businesses  operate resulting in the introduction of mobile banking. This is illustrated that Ethiopia is recently expanding the use of internet banking such as mobile banking. To analysis of the determinants of mobile banking adoption in Bako Tibe, open and semi-structured questionnaires were used. The results of binary logit model indicates that quality of internet, lack of awareness, relative advantage, awareness, trial ability, experience, gender, education, income and age are the  factors that are significantly  influencing customers’ adoption  decisions of mobile banking at  Commercial Bank of Ethiopia. The conclusion is that commercial bank of Ethiopia invests massively in mobile banking and other information technology innovations in order to further promote efficient service   delivery and increase adoption of mobile banking services.

Key words: Mobile banking; adoption; logistic regressions; experience; awareness; experience.

DOI: 10.7176/CEIS/10-1-02