The Visual Typicality of Non-Alcoholic Beverage (NAB) Package Forms in Akure, Nigeria

Abstract

This study identified the popularity of Non-Alcoholic Beverages (NAB) package forms in Akure for the purpose of exploring the possibility of creating visual code for easy product categorization and nomenclature in the non-alcoholic beverage product category. The research methodology involved collection, observation, and recording of the selected NAB through purposive sampling. A total of 218 product names of NABs were collected from the Akure Shopping Mall. By using Microsoft excel and SPSS 17 for analysis, the findings show that there is increase in multiple uses of NAB package forms.

Keywords: NAB, Visual code, typicality, product identification, nomenclature, form, Package Design