A User Behavior Based Study on Search Engine Ranking

Abstract

In this era of information explosion, finding convenient ways to get the desired information is becoming ever more vital today. With a review of the existing information retrieval and feedback technology, this paper puts forward a method to establish and update user profile model through obtaining user’s implicit feedbacks. The user’s explicit information is not a must. Instead, this method, with the implicit information acquired by observing the behaviors of the users when browsing web pages, establishes and updates the user profile model and thus reduces the workload.

Keywords: Information retrieval?Implicit feedback?Relevance feedback; User profile model