Impact of Balanced Score Card on the Competitive Advantage in the Jordanian Telecommunication

Mahmoud Fawzi Zaki Ismail, B.A. Karunakara Reddy


This study aimed at analyzing the Impact of Balanced Score Card (BSC) on the competitive advantage in the Jordanian Telecommunication, for that the researcher has adopted the descriptive methodology by using the questionnaire as a study tool. The results of the study showed that after testing the four sub hypotheses, the major null hypothesis (H0) will be rejected, and the alternative hypothesis will be accepted: There will be a statistically significant differences at the level of significance (α = 0.05) of the impact of applying balanced scorecard with its four perspectives (Financial, Customer, Internal processes and Learning and growth) on the competitive advantage in the Jordanian telecommunications. The researcher suggested assessing that the employees must obtain the skills necessary to support the strategy, and assessing that employees  should address some typical motivation and alignment issues by running the program that will explain strategy.

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